NordVPN
We helped NordVPN build a frontend team from scratch, establish development processes that actually work, and ship a redesigned B2B platform while clearing years of technical debt.
Highlights
B2B website redesigned and shipped
web applications refactored and stabilised
Development processes that stick
Coding wasn’t all we did for our client. We also established workflows, quality standards, and practices the team could maintain long after we left.
Technical debt paid down
Legacy issues in multiple web apps got fixed. The codebase became something developers could actually work with.
Background
NordVPN is one of the most recognised names in online privacy and security. The company provides cybersecurity products for individuals and businesses, serving millions of users who want to protect their data and online activity.
As NordVPN scaled, its web presence needed to keep pace. The company required frontend expertise to build out its team, improve development practices, and deliver complex features under tight deadlines.
Softeta became NordVPN’s technical partner for frontend development. We helped form the team, establish sustainable processes, and ship major product work, including a full B2B website redesign. We achieved all of this for our client while also addressing their accumulated technical debt across multiple applications.
Challenges
No frontend team in place
NordVPN needed frontend development capacity but didn’t have an established team. Building one from scratch meant finding the right people, defining roles, and creating a structure that could deliver.
Missing processes and workflows
Without clear development standards, work was inconsistent. The team needed defined practices for code quality, reviews, and collaboration that would scale as headcount grew.
Technical debt slowing everything down
Years of rapid growth left multiple web applications with accumulated issues. Code was harder to maintain than it should have been. New features took longer to ship because developers fought the codebase instead of building on it.
Tight deadlines for complex wor
Business priorities didn’t wait for the team to mature. Complicated features and a full B2B site redesign needed to ship on schedule, even while foundational work was still in progress.
Solution
Team formation and growth
We helped NordVPN build its frontend team by combining external contractors with internal hires. The focus was on finding developers who could deliver quality work and grow with the company.
Process design and implementation
We established development workflows that fit NordVPN’s pace. Code review standards. Quality gates. Collaboration patterns. Practices the team could sustain without constant oversight.
Codebase refactoring
We worked through the technical debt across multiple web applications. Cleaned up legacy code. Improved architecture. Made the codebase maintainable so future development could move faster.
B2B website redesign
We delivered a complete redesign of NordVPN’s B2B site. New design, new implementation, shipped on deadline.
Quality practices embedded
Best practices were built into how the team worked. The goal was a self-sufficient team that could maintain standards after our engagement ended.
Tech stack
Impact
Frontend team built and operational
NordVPN went from no dedicated frontend capacity to a fully formed team capable of shipping quality work on schedule.
B2B website redesigned and launched
Complete redesign delivered on time. New site supports NordVPN’s business customers with a modern, performant experience.
Technical debt resolved
Significant legacy issues across web applications were addressed. Developers can now build new features instead of working around old problems.
Sustainable development practices
The team has processes that work: code quality standards, review workflows, and collaboration patterns that scale with growth.
Faster feature delivery
With a stable codebase and clear processes, new work ships faster. Less time fighting technical issues, more time building products.
“We initially partnered with Softeta to strengthen our in-house front-end capabilities and establish more efficient development processes. Since then, our collaboration has grown into a long-term relationship – dedicated React and PHP teams from Softeta are now continuously involved in our projects. What sets them apart is their unique blend of professionalism and approachability as they’re not just experts, they’re a pleasure to work with.”
Linas Šlepikas
Head of Engineering @ NordVPN
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